The most consistent factors emerging from the current national debate on health care reform all predict an increasing level of support for trauma and critical care services: most importantly, universal coverage for ambulance and emergency medical services, which would mean that every trauma patient can pay something, currently often not the case. Conversely, "big ticket" items such as open heart surgery and liver transplantation programs may suffer diminished support. Thus, trauma management may become more lucrative and attractive for both practitioners and manufacturers: For example, more hospitals are now closely examining how to get back into the "trauma business," and more pharmaceutical and medical equipment manufacturers are interested in this special market.

ITACCS Marketing Focus Groups: Imagine being able to spend time with world-class trauma anesthesia, emergency medicine and critical care experts there just to discuss your current products and/or products-in-development, and give you valuable "insider information." These professionals understand their market and tell you what you critically need to know.

ITACCS Consultant Services: Since 1988, ITACCS has maintained an international cadre of qualified consultants in the field of trauma, anesthesia and critical care. The knowledge and expertise of this group is now available to other medical professionals and corporate entities.

To date, the ITACCS Consultant Service has assisted anesthesia groups, as well as the management groups and/or marketing teams of several hospitals and product manufacturers and distributors to elucidate trauma market viability and positioning, and to gain market share. ITACCS has also provided the basis for a number of focus groups, has provided marketing directions for areas that had not been obvious previously, and has assisted with market entry. Our clients have been pleased and impressed with our performance.

The ITACCS Consultant Service and ITACCS Marketing Focus Groups are available to assist your needs by arranging interactions with a limited group from your organization, and/or on a larger scale, for example, by making presentations at your staff or even national meetings. Consulting teams are uniquely configured to meet the particular demands of an assignment.

ITACCS invites you to take advantage of this new opportunity to allow us to consult with your group. The health care arena of the future is likely to require all of us to be more efficient to be successful let us help you play it smart and maximize your potential!